In 1664, various Old Dutch master painters established Old Holland. Now, centuries later, we still use their recipes to make your colours. Except we do that with the latest technology. Old Holland is a household name among artists worldwide. Artists and professional restorers in more than 50 countries use our colours. Because they know it: Old Holland gives you the result you have in mind. We still make our oil colours using the traditional recipes and the production process used by the Old Dutch masters. Nothing surpasses the quality, colour strength and intensity. The proof? You can still admire in the biggest museums the splendour of our colours and pigments in the paintings of the most famous Dutch masters, such as Vermeer, Van Gogh and Hals.